Monday, December 10, 2012

The Holiday Season Brings PR Opportunities

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It is always good to let clients know how much you appreciate their business. The Holiday season provides the perfect opportunity to show appreciation to those instrumental in sustaining the success of your business. A “thank you” is all it takes.

We set aside a day to visit some of our clients. We took poinsettias to the individuals we work directly with.  The whole KAP Art office went together to meet everyone, and see where each business was located. Not only did this enable us to put a face with a name, it allowed us to see where the businesses are located. Having the knowledge of a face and location makes it easy for us to help each other out; to pick up or make a delivery, which otherwise would be left to guesswork.

There are four of us here at KAP Art, and we must have looked a little like a traveling quartet delivering singing telegrams. Unfortunately, blended harmony is not our forte, perhaps next year (not really).  The holiday season gave us the perfect excuse to meet with our clients on a different level. Everyone we visited was open to the brief interruption, brief, being key.

Putting names with faces and voices was beneficial for us since we all tend to have some sort of contact with each of our clients. There’s still time to reach out and let your clients know how much you appreciate them. If you don’t have time to make a personal visit, a phone call, or card is all it takes to say thank you to those who really do mean a lot to you and your success.

Cheers to a wonderful holiday!

(Group Photo above is of our delivery to Northwest Christian University

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