It has taken me a while to figure out a blog that would best serve you and KAP Art is a blog based on our expertise, what we do best, and that is design and making sure those designs give you what you need. Whether a logo, a brochure, an ad in the newspaper or magazine, an advertisement on a moving vehicle, or…it needs to produce returns on your investment.
What do you need to help your business flourish…definitely, a social media-marketing plan. Social networking can put you at an advantage over other like businesses. By using facebook, twitter, writing a blog or keeping your website current you create the ability for a two way conversation with current and potential customers.
Social Media Marketing is important, it allows you to get your brand out there and recognized, but what is your brand. Does it depict who you are, what you have to offer and who you are offering it to? Your logo is only one part of all your branding efforts. A logo is the most important part, recognizable at a glance, memorable, setting your business apart from your competitors.
While the logo is the most important part, it is also may come at a shocking cost. Few are not shocked by the cost necessary to create the “heart” of your branding. I came across an article by Jacob Cass, a designer, and the author of the blog “JustCreativeDesign.com”; he has posted a great article focusing on just those costs.
“Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business and this is why I am going to outline some very important facts telling you exactly why logo design should not cost $5 and why your logo is not something you should take lightly.” more—
After reading Jacob’s article it becomes clear what is being paid for in the endeavor to achieve the perfect logo. He also has a list of “popular articles” you may find interesting and informative. Knowledge is power, read-up and enjoy.
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