New Website Up and Running

Introducing Ag Energy Northwest…
Made up of a “nationwide network of not-for-profit organizations designed to empower rural communities, by providing local control to National Farm Bill programs”. RC&D’s (Resource Conservation & Development) as they are called, “each covers a local, multi-county geographic region and has a Board of Directors made up of local people”. Their goal is to help “deliver national programs to local agricultural producers and rural small businesses, in an effort to help farmers remain economically viable. The RC&D program supports rural development, natural resource conservation and community growth.”

KAP Art helped design and develop this website. Cascade Pacific RC&D in partnership with Bonneville Power Administration (BPA) funded the project, which focuses on ways to “Save Water Save Energy” through conservation and education. The websites main audience is farmers, and it was necessary to keep all elements clean, clear and to the point, as well as easily maneuverable. A great goal for any website no matter the audience.

As with any type of advertising whether through a website, newspaper, radio ad, or…designing with your audience in mind provides the most benefits and positive response to your brand. It is our hope this website will provide quick and clear information to all farmers in the northwest, and at the very least give them contact information, where their questions can be answered.

It has become increasingly important for most businesses to have an active website. I always Google a businesses name I am considering doing business with in hopes of finding a website which will give me insight into the business. Location, what to expect, do they carry what I need, or provide the service I am looking for, and contact information, who should I call. Once the questions have been answered the call can be made. It’s reassuring to have a base knowledge of a business before a commitment has been made.

A website which is easy to maneuver through allowing you to find the answers you are looking for quickly is a great marketing tool and can only increase your brand awareness. Best wishes to Ag Energy Northwest and the launch of their new website!