The “happiest place on earth” was home to CAMEX (Campus Market Expo) this year. College Bookstores from around all of North America including Canada, gather to exchange ideas, learn marketing strategies and find new and unique merchandise to take back to their University campuses. KAP Art, represented by Katy and Missy, were exhibitors for the event with a goal of marketing to the conference attendees as well as the exhibitors. Everyone can use a little help with market strategies, right?
The conference attendees who were sent as reps of their bookstores were often scarce at the Expo hall. I would say Mickey Mouse was the biggest competition, although Missy and Katy would have happily fashioned Mickey ears if it would have increased the expo traffic. They unfortunately, didn’t even get the chance to enter the Magic Kingdom.
They did come away with some leads as well as some good stories. Seems their expo neighbors were pretty enjoyable and often entertaining. Seasons Jewelry, and North American Licensing Company, their closest neighbors, brought enjoyment and laughter to frequent slow times. Creative Essentials Lap Desks, located several booths away was a constant source of entertainment to all. They were our neighbors at CAMEX last year in Orange County California, yes, we were at Disneyland then. We now are all happy owners of their beautiful wooden lap desks.
Ronn Crawford of Russell Athletic was one of the contacts Katy and Missy were happy to meet. KAP Art does a lot of screen printed apparel and are constantly ordering athletic wear from many vendors. It was nice to connect with Ronn to put a face to Russell and establish a personal connection to his company. Besides, it garnered an invitation to the Russell sponsored party which is one of the biggest and best put on by Exhibitors for the Conference Attendees.
Kap Art also had the pleasure of reconnecting with Margaret Lara of Mixed Role Productions. She to is from Eugene but it seems we have to travel across the country to meet up with her. Last year we spent time with her at CAMEX, as well as shared a taxi ride to the airport and the same flight home. This year Katy and Missy once again shared dinner and stories of another year at CAMEX.
CAMEX next year? Don’t think so, but a good time was had by all.
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