Your book cover is one of the most important aspects of marketing your book. However much time you spend on getting people to your book sales page, they won’t download a sample or buy the book if the cover isn’t enticing.
It’s either going to grab and hold someone’s interest just enough to get them to read the sales copy, or it’s a complete failure and waste of space. Let’s be honest, we all judge a book by its cover most of the time. Books with good graphics, eye-catching font and good quality covers sell more copies than those without – simple fact. Despite what some people say, book covers are not in decline.
Generate excitement. Grab attention. The main goal of every book cover is to generate excitement. The cover is one of the best tools in your marketing arsenal. That’s why you should create something that will stop people in their tracks and evoke interest. The book cover is the hook that will help you to promote your book.
The book cover should show what genre the book is. A really good book cover “talks” to its readers through choice of typography, imagery and metaphor.
Minimal style is timeless. It helps to focus on the book’s title and authors name.
The cover is an important marketing tool. Do not leave the design to the last minute!
Be bold! The design should draw people in, providing just enough intrigue that they just have to buy it… now!
I recently worked with a customer to design his book cover. I think we hit the mark. Check out “Dirt” by Scott James.
Here is an article about the author in The Newberg Graphic newspaper.